Jean-Luc Wines
Jean-Luc Wines (stylized as jEAN-LUC) is a high-end French wine that specializes in high-brow intellect and cheeky wines. Named for the famous French New Wave film director Jean-Luc Godard, this brand packs 1960s inspired colors and Godard’s famous dark sunglasses.
Initially needing a brand makeover, Jean-Luc Wines wanted to target a younger, hipper demographic that would enjoy a stiff glass of red and challenging artistic norms. The new logo drew its inspiration from Godard’s movie posters. By incorporating a fresh sans serif and a modern spin on the subtractive color model, the new logo and wine label stands out in bottle shops with a certain obscure curiosity.
By implementing an ad campaign and subscription box service, socially conscientious mid-20 somethings can take advantage of the savvy and bold flavors of Jean-Luc Wines. Other deliverables include a booth display and promotional wear for events.
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![Promotional-Display-Mockup-Free---www.divyenbhadeshiya.com.jpg](https://images.squarespace-cdn.com/content/v1/6010a97bf973667b2ca6f5ec/acd6ecfd-15b5-4ace-a2c8-6b1e5ccfefa7/Promotional-Display-Mockup-Free---www.divyenbhadeshiya.com.jpg)
![Sunglasses.jpg](https://images.squarespace-cdn.com/content/v1/6010a97bf973667b2ca6f5ec/5bc154e4-41f7-428f-a2db-200b720da001/Sunglasses.jpg)
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